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Agency management
In-House Forum Meeting Overview (March 2025)
Overview of the In-House forum held remotely on 27th March 2025
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Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformation
Internationalising Media Agency Contracts
WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
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Agencies & partnersAgency management
Benchmark: Innovation in production
WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
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Agencies & partnersAgency managementCreativity
Spotlight: Evaluating Better Ideas
Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
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Agencies & partnersAgency management
Evaluating Better Ideas
The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…
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Agencies & partnersAgency remunerationAgency management
Knowledge Spotlight: Media Management in China for 2025 and beyond
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency managementMarketing structure
In-House Forum Meeting Overview (Jan 2025)
Overview of the In-House forum held remotely on 23rd January 2025
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Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency evaluationAgency managementAI
Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…
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Agency evaluationAgency remunerationAgency managementMarketing technologyMarketing structureAIMarketing technology
Three-quarters of brands want to change their agency remuneration model
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency managementAI
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…