Posts about Agency management

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  1.    In-House Forum Meeting Overview (March 2025)
    Agency management

    In-House Forum Meeting Overview (March 2025)

    Overview of the In-House forum held remotely on 27th March 2025

    Read more about "In-House Forum Meeting Overview (March 2025)"
  2.    Internationalising Media Agency Contracts
    Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformation

    Internationalising Media Agency Contracts
    Open to WFA members only

    WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…

    Read more about "Internationalising Media Agency Contracts"
  3.    Benchmark: Innovation in production
    Agencies & partnersAgency management

    Benchmark: Innovation in production

    WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)

    Read more about "Benchmark: Innovation in production"
  4.    Spotlight: Evaluating Better Ideas
    Agencies & partnersAgency managementCreativity

    Spotlight: Evaluating Better Ideas
    Open to WFA members only

    Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…

    Read more about "Spotlight: Evaluating Better Ideas"
  5.    Evaluating Better Ideas
    Agencies & partnersAgency management

    Evaluating Better Ideas

    The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…

    Read more about "Evaluating Better Ideas"
  6.    Knowledge Spotlight: Media Management in China for 2025 and beyond
    Agencies & partnersAgency remunerationAgency management

    Knowledge Spotlight: Media Management in China for 2025 and beyond
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"
  7.    In-House Forum Meeting Overview (Jan 2025)
    Agency managementMarketing structure

    In-House Forum Meeting Overview (Jan 2025)

    Overview of the In-House forum held remotely on 23rd January 2025

    Read more about "In-House Forum Meeting Overview (Jan 2025)"
  8.    Knowledge Spotlight: Trends in the APAC New Business Landscape
    Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
  9.    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
    Agency evaluationAgency managementAI

    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias

    De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…

    Read more about "Webinar: Descubriendo el uso de la IA generativa por parte de las agencias"
  10.    Three-quarters of brands want to change their agency remuneration model
    Agency evaluationAgency remunerationAgency managementMarketing technologyMarketing structureAIMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to WFA members only

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

    Read more about "Three-quarters of brands want to change their agency remuneration model"
  11.    Knowledge Spotlight – Sponsorship Strategy 101
    Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  12.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    Agency managementAI

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"